Orleans, IN – 04/30/2024 – employees of Orange County REMC have earned recognition as professional key accounts managers in a nationwide program offered by the National Rural Electric Cooperative Association (NRECA).
According to Matt Deaton, general manager/CEO at Orange County REMC, Evan Marshall, member service technician, and Josh Coles, meter technician, have been notified that they have met the requirements to become a Certified Key Accounts Executives (CKAE®).
Since 1998, when the program began, over 600 rural electric marketing professionals have attained CKAE® status. The CKAE® program is entirely voluntary.
Marshall and Coles had to complete coursework, pass an exam, and submit business and marketing plans for evaluation to earn the certificate. An outside business professional judged their written plans for content and strategic acumen.
Deaton said CKAE® certificate is offered by the national organization NRECA to improve service to commercial and industrial accounts. This is done through the establishment of business goals, identification of key-account profiles, the practice of professional sales management, and the application of a sound decision-making process.
NRECA is a national service organization for more than 900 rural electric utilities that provide electricity to approximately 42 million consumers in 47 states and sell approximately twelve percent of all electric energy sold in the United States. Most NRECA members are consumer-owned, not-for-profit electric cooperatives.